We have collected data and statistics on messaging apps. In the East, some of these platforms have transformed into super-apps, offering all sorts of features like payments, taxis, live videos, m-commerce and mini-programs that work inside the messaging platform.įacebook has embedded some features into its Messenger platform, although in Europe it pulled most of them due to new EU privacy rules. With its large userbase, it was able to make its messaging platform a standalone app, Messenger, which quickly became one of the most downloaded apps of all time. In Eastern Europe and Africa, Viber is competitive with WhatsApp for most downloads and usage.Įver since the early 2010s, Facebook has had a commanding lead over others in messaging. Line is the most popular messaging platform in Japan, KakaoTalk in South Korea and WeChat in China, although the latter is also due to China banning Facebook and WhatsApp. Learn moreĬountry or region specific messaging apps have also performed well. Download the report to improve your performance.
96% of marketers rely on developers to improve the app UXĪirship’s Mobile App Experience Gap Survey Report researched gaps in seven key operational areas.
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